The results are in: A strong holiday buying trend continues as furniture retailers “waved the red, white and blue” and rang up the green 4th of July weekend.
Despite the holiday falling on a Saturday this year, sales numbers exceeded what many retail analysts expected to be a soft 4th of July. Many retailers promoted early, “making some noise” before the 4th with pre-holiday sales that continued through the July 4th weekend. Friday, July 3rd, was the most active day of the holiday weekend. Strong savings and strong financing were both key factors. Others continued the fireworks after the 4th, building on the strong holiday buying momentum by holding over their sales. Seems all those 4th of July TV commercials had a definite impact.
Once again, holiday sales continue to be strong. There are many theories for this consumer-spending trend, but the bottom line is this: Retailers who promote aggressively during holidays are reaping the benefits. The dog days of summer are here, and with Labor Day approaching, we expect the holiday sales to remain hot with consumers.
On a much larger scale, Fox network scored big during the recent Women’s World Cup, netting roughly $40 million from Women's World Cup ad sales. That’s 400% more in ad sales than the 2011 Women’s World Cup. More than $12 million of Fox's revenue came from Sunday's final alone as 25.4 million viewers tuned in to see the U.S. beat Japan 5-2, making it the most-watched soccer game in U.S. history. The price of a 30-second ad for the Women’s World Cup final was $500,000.